+52 55 8000 7119
about us
From Digital to Integrated to Modern Marketing
digital
We recognize the power that Digital Marketing has brought. Forget about Social & Ad campaigns. Digital is so much more.
integrated
Let go of the lines. We achieve your marketing to be always integrated. Your clients could be everywhere.
modern
Place your customer in the center of your Marketing Strategy. Embrace technology and innovate through all the Customer Journey.
Rafael Lizárraga
Founder & Principal Consultant
As a CMO consultant, I bring extensive experience in digital marketing and innovation strategies to the table. My passion lies in exploring the impact of technology on business processes and human life as a whole. With a career spanning over two decades, I have worked with companies across various industries, including pharmaceuticals, insurance, automotive, banking, luxury, education, and more.
My strengths as a consultant lie in the following areas:
Business Strategy
I have a solid track record of developing and implementing successful business strategies across multiple industries. I can help companies define their market position and create a plan of action to achieve their goals.
Leadership and Coaching
Having managed and led marketing teams for many years, I have developed strong leadership and coaching skills. I can help business leaders hone these skills and teach best practices to their teams.
Innovation and Technology
I am passionate about technology and its impact on business processes. I can advise CMOs on the adoption of new technologies and the creation of innovative solutions that can keep them at the forefront of their industries.
Modern Marketing
I have worked on numerous modern marketing initiatives across different industries. I can help companies develop effective and measurable modern marketing strategies that generate results.
Communication and Collaboration
Having worked with multiple brands and companies, I can help companies establish effective communication and collaboration between different departments, which can increase the efficiency of business processes.
Oscar Amador
Creative Consultant
My long experience as a Communication Strategist and Creative Director, both in the ATL and Digital fields, make me a valuable ally for CMO Consultancy. I am passionate about stories, communication codes and the way in which they can build a brand or company. I have more than 20 years of experience in national and international agencies, helping clients from the automotive, financial, telecommunications, entertainment, pharmaceutical and many other industries.
My strengths as a consultant lie in the following areas:
Creative Strategist
If Creativity is not capable of responding to a larger strategy, it is a wasted effort of vanity. I have specialized not only in generating ideas, but in creating campaigns that align with the business objectives of my clients.
Integrated Creativity
Having a Creative Director from traditional advertising who migrates in the middle of his career to Digital Marketing is not common. Neither is my ability to mix both disciplines. Offline, online, above the line, below the line… forget the line.
Malleable Ideas
I believe in the liquidity of ideas and in their ability to adapt to any format. Branded creativity doesn't live only in a commercial or a social media post. The possibilities are limitless.
Professional Empathy
I am highly familiar with the "pain points" that a brand has when dealing with an agency, especially with its creative departments. And vice versa. This knowledge can be a very useful tool to develop more effective communication.
Storytelling
My extensive narrative capacity is not limited only to the development of campaigns and strategies and their presentation, but to achieve precise and effective communication in all my workshops, courses and consulting.
Julen Garritz
Commerce Consultant
As an experienced CEO and online marketing specialist, I bring a wealth of knowledge in driving business growth and optimizing digital marketing strategies. With over 15 years of leadership experience, my career has been dedicated to building successful companies, driving sales growth, and managing global brands in various industries, including retail, e-commerce, and direct sales.
Strategic Business Development
I have a proven history of building multi-million dollar companies from the ground up and transforming business models to enhance profitability.
My expertise lies in identifying market opportunities and crafting strategies that align with company goals, ensuring sustainable growth and market dominance.
Leadership and Team Building
Leading cross-functional teams in finance, operations, marketing, and sales, I excel in building high-performance teams. My leadership style fosters collaboration and innovation, driving teams to exceed targets and achieve organizational objectives.
Digital Marketing and E-commerce
With a deep understanding of digital marketing, I have successfully managed over 50 online stores and executed comprehensive digital campaigns across platforms like Google, Facebook, and Instagram, as well as major marketplaces like Amazon and MercadoLibre. My approach combines creativity with analytics for outstanding campaign results.
International Business Acumen
Having worked with companies in Mexico and internationally, I am adept at navigating diverse business environments. My experience includes coordinating legal, tax, and corporate relations across borders, which is essential for global brands' success.
Innovation in Retail and Online Sales
I specialize in integrating online and offline marketing strategies to enhance retail and online sales. My experience in launching over 100 products across various categories positions me uniquely to drive innovation in product marketing and sales strategies.
Communication
I possess excellent communication skills and am proficient in establishing and nurturing positive business relationships. This ability has been crucial in negotiating contracts, managing partnerships, and leading brands to top positions in their respective categories. I am passionate about leveraging my extensive experience to help businesses achieve new heights in the ever-evolving digital and retail marketing landscape.
Pablo Pozo
Brand Consultant
I help Mexican brands, companies and business communities develop their digital skills to thrive in a modern marketing environment and connect with their customers, accompanying them to develop a strong positioning, their digital properties and growth focused campaigns. I have worked with international brands, high-growth Start-Ups like Clip, and in the IAB México founding team. Strong experience in Auto, Technology, Fintech, Ad Tech, Mobile, Industry Organizations and FMCG.
Where can I help you succeed?
Marketing Strategy
Watch your brands thrive in the modern marketing landscape, where physical and digital integrate, by crafting a customer-centric, data-driven strategy to maximize visibility and engagement with your ideal customers. Begin by understanding your objectives and key results, then work your own criteria on how to optimize your online presence, leverage platforms and technologies, build your capabilities and assets to drive growth, develop your key partners relations and a continuous way of work aligned to your business plan, based on industry best practices.
Brand Positioning
Decide how you want to be remembered by your ideal customers, by developing a brand positioning strategy that connects with them on a deep emotional level and answers their needs and expectations with a strong value proposition, presenting your offer, benefits and features as a set of persuasive key messages, which will be used consistently across your channels to craft your content strategy.
Operations and reporting
Achieve Operational Excellence for your brand’s digital marketing initiatives, cascading your business goals to your operational processes, to optimize resource allocation and streamline workflows, boosting efficiency. Additionally, define your KPIs and dashboards for data-driven decision-making, and present them in agile inspired reports that deliver actionable insights to develop a continuous improvement approach.
Content Strategy
Ensure that your brand’s content aligns with your business objectives and positioning, connects with your ideal customers, and leverages the appropriate channels to present a curriculum that teaches as it sells. Define an effective editorial plan and your own criteria for the formats and executions that best fit your brand; leverage SEO, enhancing your brand’s visibility and reach. Understand how to find and use the current technology tools that fit your needs; and last –but not least– develop the KPI reports that keep track of your success.
Gerardo Dávila
Consultant for profitable growth
As Commercial Director and Country Manager in several Latin American countries, I provide strategies for profitable business expansion. For over 20 years, I have been dedicated to creating opportunities to expand brands in the FMCG sector, learning from some of the best Fortune 500 companies in the world.
I have worked with leading companies such as Stanley Black and Decker, Mattel, Walmart, Colgate, and P&G, demonstrating my expertise in team development, consumer insights, and business strategy development.
My career has been characterized by a tireless passion for helping organizations capitalize on commercial and branding opportunities. I have implemented consumer-centric, data-driven strategies that have resulted in significant growth in talent, profit, sales, and market share that I can put to work for your company.
Strategic Planning
I am a specialist in diagnosing the competitive position of companies, charting paths to capitalize on their strengths, and building new ones. I work with a holistic approach, from consumer insight to internal culture and relationships with key business partners.
Innovation and New Product Development Processes
I have created new brands from scratch by detecting unmet needs or unattended market niches and finding differentiated and sustainable value propositions.
Creation of Synchronized Cross-Functional Teams
I have led Sales, Marketing, Operations, Finance, and Human Resources teams. My style is collaborative, encouraging listening and aligning shared objectives to achieve more ambitious goals.
Omnichannel Route to Market Management
I have achieved incremental growth by containing friction between physical and online channels, alleviating price war tensions through the creation of differentiated value propositions and harmonic execution guidelines that have resulted in improved profitability for the different business partners.
Let’s book a meeting now.