{"id":2496,"date":"2024-01-23T12:08:21","date_gmt":"2024-01-23T18:08:21","guid":{"rendered":"https:\/\/cmo.partners\/?page_id=2496"},"modified":"2026-04-06T14:48:17","modified_gmt":"2026-04-06T20:48:17","slug":"marketing-strategy-workshop","status":"publish","type":"page","link":"https:\/\/cmo.partners\/es\/marketing-strategy-workshop\/","title":{"rendered":"Marketing Strategy Workshop"},"content":{"rendered":"
\n
\n
\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
\n
\n
\n

taller de estrategia de marketing<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
\n
\n
\n
\n
<\/div>\n
\n
\n
<\/div>\n
\n
\n
\"\"<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
\n
\n
\n
\n

Estrategia de marketing para no marketeros<\/span><\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n
\n
\n
<\/span><\/div>\n
\n
\n
\n
M\u00e9todo del Marketing Canvas<\/span><\/h5>\n

Crea tu Estrategia de Marketing para 2025 utilizando el <\/span>M\u00e9todo del Marketing Canvas<\/a>.<\/span> <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n<\/div>\n
\n
\n
<\/span><\/div>\n
\n
\n
\n
Taller en l\u00ednea (webinar)<\/span><\/h5>\n

Every Friday – 10:00 am to 1:00 pm CST<\/strong><\/p>\n

Comienza el 10 de enero de 2025<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n<\/div>\n
\n
\n
<\/span><\/div>\n
\n
\n
\n
Para empresas y marcas<\/h5>\n

No es necesario tener conocimientos de marketing para participar en el taller, pero debes traer informaci\u00f3n objetiva sobre tu empresa o marca. Trabajar\u00e1s solo o con los miembros de tu equipo, pero con nuestra orientaci\u00f3n. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

\n
\n
\n
<\/div>\n<\/div>\n
\n
\n
\n
\n

Acerca del m\u00e9todo de Marketing Canvas<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n

Creado por <\/span>Laurent Bouty<\/a>, te ayudar\u00e1 a crear una Estrategia de Marketing Moderno para 2025.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n<\/div>\n
\n
<\/div>\n
\n
\n
<\/div>\n
\n
\n
\n
\n
\u00bfQu\u00e9 es Marketing Moderno?<\/span><\/h6>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
\n
\n
\n
\n

Es mucho m\u00e1s que digital. Es un enfoque centrado en el usuario que considera todos los aspectos que se han visto afectados por la Transformaci\u00f3n Digital en la interacci\u00f3n con su cliente\/paciente\/cliente\/miembro del equipo, etc. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n<\/div>\n
\n
<\/div>\n
\n
\n
<\/div>\n
\n
\n
\n
\n
\u00bfPuedo trabajarlo solo?<\/span><\/h6>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
\n
\n
\n
\n

Aunque t\u00fa como CMO o incluso como CEO, puedes trabajar solo, te recomendamos que lo hagas con todos los actores clave del viaje del cliente (humano).<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n<\/div>\n
\n
<\/div>\n
\n
\n
<\/div>\n
\n
\n
\n
\n
\u00bfQu\u00e9 obtengo al final?<\/span><\/h6>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
\n
\n
\n
\n

Una estrategia de marketing accionable, ya sea que se haya creado desde cero, o evaluando la actual.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

\n
\n
\n
\n
<\/div>\n
\n
\n
\n
<\/div>\n<\/div>\n
\n
\n
\n
\n
<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n

<\/p>","protected":false},"excerpt":{"rendered":"

marketing strategy workshop Marketing Strategy for non-marketers Marketing Canvas Method Create your 2025 Marketing Strategy by getting to know the Marketing Canvas Method. Online Workshop Every Friday – 10:00 am to 1:00 pm CST Starting January 10th 2025 For Companies and Brands You do not need a marketing background to participate in the workshop, but […]<\/p>\n","protected":false},"author":1,"featured_media":433,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"brizy-blank-template.php","meta":{"footnotes":""},"class_list":["post-2496","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"yoast_head":"\nMarketing Strategy Workshop CMO.partners<\/title>\n<meta name=\"description\" content=\"Create your Anual Marketing Strategy in an online workshop with Rafael Liz\u00e1rraga, founder of CMO.partners.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmo.partners\/es\/marketing-strategy-workshop\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Strategy Workshop\" \/>\n<meta property=\"og:description\" content=\"Create your anual Marketing Strategy in an online workshop with Rafael Liz\u00e1rraga, founder of CMO.partners.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cmo.partners\/es\/marketing-strategy-workshop\/\" \/>\n<meta property=\"og:site_name\" content=\"CMO.partners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Cmopartners\/61568897218964\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T20:48:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cmo.partners\/wp-content\/uploads\/2023\/05\/garrafa_middle_shot_of_a_chief_marketing_officer_latino_woman_f_66384ebb-8a2f-4259-a33a-8615aceea264.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1456\" \/>\n\t<meta property=\"og:image:height\" content=\"816\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Marketing Strategy Workshop\" \/>\n<meta name=\"twitter:description\" content=\"Create your anual Marketing Strategy in an online workshop with Rafael Liz\u00e1rraga, founder of CMO.partners.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cmo.partners\/wp-content\/uploads\/2023\/05\/garrafa_middle_shot_of_a_chief_marketing_officer_latino_woman_f_66384ebb-8a2f-4259-a33a-8615aceea264.jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ContactPage\"],\"@id\":\"https:\\\/\\\/cmo.partners\\\/es\\\/marketing-strategy-workshop\\\/\",\"url\":\"https:\\\/\\\/cmo.partners\\\/es\\\/marketing-strategy-workshop\\\/\",\"name\":\"Marketing Strategy Workshop CMO.partners\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cmo.partners\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cmo.partners\\\/es\\\/marketing-strategy-workshop\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cmo.partners\\\/es\\\/marketing-strategy-workshop\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cmo.partners\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/garrafa_middle_shot_of_a_chief_marketing_officer_latino_woman_f_66384ebb-8a2f-4259-a33a-8615aceea264.jpeg\",\"datePublished\":\"2024-01-23T18:08:21+00:00\",\"dateModified\":\"2026-04-06T20:48:17+00:00\",\"description\":\"Create your Anual Marketing Strategy in an online workshop with Rafael Liz\u00e1rraga, founder of CMO.partners.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cmo.partners\\\/es\\\/marketing-strategy-workshop\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cmo.partners\\\/es\\\/marketing-strategy-workshop\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/cmo.partners\\\/es\\\/marketing-strategy-workshop\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cmo.partners\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/garrafa_middle_shot_of_a_chief_marketing_officer_latino_woman_f_66384ebb-8a2f-4259-a33a-8615aceea264.jpeg\",\"contentUrl\":\"https:\\\/\\\/cmo.partners\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/garrafa_middle_shot_of_a_chief_marketing_officer_latino_woman_f_66384ebb-8a2f-4259-a33a-8615aceea264.jpeg\",\"width\":1456,\"height\":816},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cmo.partners\\\/es\\\/marketing-strategy-workshop\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cmo.partners\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Strategy Workshop\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cmo.partners\\\/#website\",\"url\":\"https:\\\/\\\/cmo.partners\\\/\",\"name\":\"CMO Partners\",\"description\":\"Consultancy and advisory for CMOs\",\"publisher\":{\"@id\":\"https:\\\/\\\/cmo.partners\\\/#organization\"},\"alternateName\":\"cmo.partners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cmo.partners\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cmo.partners\\\/#organization\",\"name\":\"CMO Partners\",\"alternateName\":\"cmo.partners\",\"url\":\"https:\\\/\\\/cmo.partners\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/cmo.partners\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cmo.partners\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/default.png\",\"contentUrl\":\"https:\\\/\\\/cmo.partners\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/default.png\",\"width\":1000,\"height\":1000,\"caption\":\"CMO Partners\"},\"image\":{\"@id\":\"https:\\\/\\\/cmo.partners\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/Cmopartners\\\/61568897218964\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/cmopartners\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Strategy Workshop CMO.partners","description":"Create your Anual Marketing Strategy in an online workshop with Rafael Liz\u00e1rraga, founder of CMO.partners.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cmo.partners\/es\/marketing-strategy-workshop\/","og_locale":"es_MX","og_type":"article","og_title":"Marketing Strategy Workshop","og_description":"Create your anual Marketing Strategy in an online workshop with Rafael Liz\u00e1rraga, founder of CMO.partners.","og_url":"https:\/\/cmo.partners\/es\/marketing-strategy-workshop\/","og_site_name":"CMO.partners","article_publisher":"https:\/\/www.facebook.com\/people\/Cmopartners\/61568897218964\/","article_modified_time":"2026-04-06T20:48:17+00:00","og_image":[{"width":1456,"height":816,"url":"https:\/\/cmo.partners\/wp-content\/uploads\/2023\/05\/garrafa_middle_shot_of_a_chief_marketing_officer_latino_woman_f_66384ebb-8a2f-4259-a33a-8615aceea264.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"Marketing Strategy Workshop","twitter_description":"Create your anual Marketing Strategy in an online workshop with Rafael Liz\u00e1rraga, founder of CMO.partners.","twitter_image":"https:\/\/cmo.partners\/wp-content\/uploads\/2023\/05\/garrafa_middle_shot_of_a_chief_marketing_officer_latino_woman_f_66384ebb-8a2f-4259-a33a-8615aceea264.jpeg","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ContactPage"],"@id":"https:\/\/cmo.partners\/es\/marketing-strategy-workshop\/","url":"https:\/\/cmo.partners\/es\/marketing-strategy-workshop\/","name":"Marketing Strategy Workshop CMO.partners","isPartOf":{"@id":"https:\/\/cmo.partners\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cmo.partners\/es\/marketing-strategy-workshop\/#primaryimage"},"image":{"@id":"https:\/\/cmo.partners\/es\/marketing-strategy-workshop\/#primaryimage"},"thumbnailUrl":"https:\/\/cmo.partners\/wp-content\/uploads\/2023\/05\/garrafa_middle_shot_of_a_chief_marketing_officer_latino_woman_f_66384ebb-8a2f-4259-a33a-8615aceea264.jpeg","datePublished":"2024-01-23T18:08:21+00:00","dateModified":"2026-04-06T20:48:17+00:00","description":"Create your Anual Marketing Strategy in an online workshop with Rafael Liz\u00e1rraga, founder of CMO.partners.","breadcrumb":{"@id":"https:\/\/cmo.partners\/es\/marketing-strategy-workshop\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cmo.partners\/es\/marketing-strategy-workshop\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cmo.partners\/es\/marketing-strategy-workshop\/#primaryimage","url":"https:\/\/cmo.partners\/wp-content\/uploads\/2023\/05\/garrafa_middle_shot_of_a_chief_marketing_officer_latino_woman_f_66384ebb-8a2f-4259-a33a-8615aceea264.jpeg","contentUrl":"https:\/\/cmo.partners\/wp-content\/uploads\/2023\/05\/garrafa_middle_shot_of_a_chief_marketing_officer_latino_woman_f_66384ebb-8a2f-4259-a33a-8615aceea264.jpeg","width":1456,"height":816},{"@type":"BreadcrumbList","@id":"https:\/\/cmo.partners\/es\/marketing-strategy-workshop\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cmo.partners\/"},{"@type":"ListItem","position":2,"name":"Marketing Strategy Workshop"}]},{"@type":"WebSite","@id":"https:\/\/cmo.partners\/#website","url":"https:\/\/cmo.partners\/","name":"CMO Partners","description":"Consultancy and advisory for CMOs","publisher":{"@id":"https:\/\/cmo.partners\/#organization"},"alternateName":"cmo.partners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cmo.partners\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/cmo.partners\/#organization","name":"CMO Partners","alternateName":"cmo.partners","url":"https:\/\/cmo.partners\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cmo.partners\/#\/schema\/logo\/image\/","url":"https:\/\/cmo.partners\/wp-content\/uploads\/2025\/01\/default.png","contentUrl":"https:\/\/cmo.partners\/wp-content\/uploads\/2025\/01\/default.png","width":1000,"height":1000,"caption":"CMO Partners"},"image":{"@id":"https:\/\/cmo.partners\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Cmopartners\/61568897218964\/","https:\/\/www.linkedin.com\/company\/cmopartners\/"]}]}},"brizy_media":[{"id":433,"url":"https:\/\/cmo.partners\/wp-content\/uploads\/2023\/05\/garrafa_middle_shot_of_a_chief_marketing_officer_latino_woman_f_66384ebb-8a2f-4259-a33a-8615aceea264.jpeg","name":"garrafa_middle_shot_of_a_chief_marketing_officer_latino_woman_f_66384ebb-8a2f-4259-a33a-8615aceea264.jpeg","meta":{"brizy_attachment_uid":"wp-1982ebad3fd998d4fefc0c226b10311d.jpeg","brizy_post_uid":["ec3b13e140e5e59ed7e7c8a0ce4a17a4","abfc76e30ba6e8d1486e32cf9684d2cd"]}},{"id":862,"url":"https:\/\/cmo.partners\/wp-content\/uploads\/2023\/05\/garrafa_a_couple_of_business_consultants_man_and_woman_modern_o_22501d99-5c0c-448d-b247-eb5222fae74f.png","name":"garrafa_a_couple_of_business_consultants_man_and_woman_modern_o_22501d99-5c0c-448d-b247-eb5222fae74f.png","meta":{"brizy_attachment_uid":"wp-897ac13e273185f9b45589f9f35c9c73.png","brizy_post_uid":["abfc76e30ba6e8d1486e32cf9684d2cd"]}},{"id":2503,"url":"https:\/\/cmo.partners\/wp-content\/uploads\/2024\/01\/garrafa_marketing_canvas_733e2021-0c7a-4876-bf95-cd0a5ca2aaa1.png","name":"garrafa_marketing_canvas_733e2021-0c7a-4876-bf95-cd0a5ca2aaa1.png","meta":{"brizy_attachment_uid":"wp-a79d13f9440d95593e11c2a4fc32c259.png","brizy_post_uid":["abfc76e30ba6e8d1486e32cf9684d2cd"]}},{"id":2598,"url":"https:\/\/cmo.partners\/wp-content\/uploads\/2024\/01\/an_enthusiastic_female_CEO_working_on_a_brand_worksh_b9432b83-0ed0-428b-962f-be00ae9bafcf.png","name":"an_enthusiastic_female_CEO_working_on_a_brand_worksh_b9432b83-0ed0-428b-962f-be00ae9bafcf.png","meta":{"brizy_attachment_uid":"wp-7daf82b86942e9fbf8626128903d1ed5.png","brizy_post_uid":["abfc76e30ba6e8d1486e32cf9684d2cd"]}},{"id":2611,"url":"https:\/\/cmo.partners\/wp-content\/uploads\/2024\/01\/CMOParnas-Taller-Pollen-web-en-jpeg.webp","name":"CMOParnas-Taller-Pollen-web-en.jpeg","meta":{"brizy_attachment_uid":"wp-3c039df398e3cbb3c3735d933566a145.webp","brizy_post_uid":["abfc76e30ba6e8d1486e32cf9684d2cd"]}},{"id":2720,"url":"https:\/\/cmo.partners\/wp-content\/uploads\/2024\/12\/sangarrafa_a_fractional_CMO_for_mid-size_companies_-chaos_10_ddd73c7e-5aaa-4664-a75d-60b6956b8d19_0.png","name":"sangarrafa_a_fractional_CMO_for_mid-size_companies_-chaos_10_ddd73c7e-5aaa-4664-a75d-60b6956b8d19_0.png","meta":{"brizy_attachment_uid":"wp-aa1725170c6c001372ee54b32b31b039.png","brizy_post_uid":["abfc76e30ba6e8d1486e32cf9684d2cd"]}}],"_links":{"self":[{"href":"https:\/\/cmo.partners\/es\/wp-json\/wp\/v2\/pages\/2496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmo.partners\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cmo.partners\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cmo.partners\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cmo.partners\/es\/wp-json\/wp\/v2\/comments?post=2496"}],"version-history":[{"count":5,"href":"https:\/\/cmo.partners\/es\/wp-json\/wp\/v2\/pages\/2496\/revisions"}],"predecessor-version":[{"id":2798,"href":"https:\/\/cmo.partners\/es\/wp-json\/wp\/v2\/pages\/2496\/revisions\/2798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cmo.partners\/es\/wp-json\/wp\/v2\/media\/433"}],"wp:attachment":[{"href":"https:\/\/cmo.partners\/es\/wp-json\/wp\/v2\/media?parent=2496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}